Which of the following statements is true of customer needs?
A) Satisfying customer needs is the first step in successful market segmentation.
B) All potential customers have the same needs.
C) Solving customer problems requires knowing the identity of target customers.
D) A business with a strong market orientation rarely divides its served market into customer segments.
E) The factors influencing the needs of both consumers and businesses are the same.
C
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All of the following statements are true EXCEPT
A. high agreeableness underlies harmony. B. high conscientiousness underlies deliberation. C. high extroversion underlies communication. D. high neuroticism underlies stability. E. high openness to experience underlies creativity.
Nonpersonal communication channels include major media, ________, and events
A) sales calls B) atmospheres C) buzz marketing D) word-of-mouth influence E) phone calls
The engineering method of separating costs is sometimes called a regression analysis
Indicate whether the statement is true or false
List and describe decision rules that are used for decision making under uncertainty
What will be an ideal response?