The budget is an important source of feedback for an organization
Indicate whether the statement is true or false
T
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Forward-buying is purchasing extra inventory while it is on-deal so it can be sold later when it is off-deal
Indicate whether the statement is true or false
Which of the following factors is most relevant to a person's overall satisfaction with his or her job?
A. Life outside of work B. Coworkers C. Locus of control D. Industry E. Self-efficacy
When a buyer breaches a contract, the seller:
A. must deliver the goods to the buyer anyway. B. may resell the goods covered by the contract. C. cannot reclaim goods in the possession of an insolvent buyer. D. need not give any credit to the buyer for any expenses the seller saved.
Marketing managers have several choices in selecting a targeting strategy. Kristin Minks is a marketing manager with a craft bourbon distiller in Kentucky and knows that there are many different types of bourbon drinkers. However, she concentrates her marketing on the enthusiast or high-involved bourbon drinker who often enjoys a bourbon beverage before or after dinner, reads magazines to keep up with the craft bourbon industry, and is a member of their e-mail list and subscriber to the company's blog. Kristin knows that this segment of bourbon drinkers will consume more bourbon, be more likely to engage in positive word-of-mouth about the brand, and will also be more likely to purchase accessories such as glassware or T-shirts. Kristin is most likely utilizing the _____ targeting
strategy, employing just one marketing mix and focusing on one target market segment. A. differentiated B. undifferentiated C. homogeneous D. concentrated