An information skill important for a marketing major would be
A) An understanding of online transaction and reporting systems
B) An understanding of product management enterprise systems
C) An understanding of supplier management enterprise systems
D) An understanding of enterprise systems that enhance leadership
E) An understanding of financial reporting systems
B) An understanding of product management enterprise systems
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When assessing buyer power using Porter's five forces, which of the following is not consistent with low buyer power?
a. Brand loyalty b. Control of distribution channel c. Large number of suppliers d. Low price
The entry to establish a petty cash fund includes:
A. A debit to Cash and a credit to Petty Cash. B. A debit to Petty Cash and a credit to Accounts Receivable. C. A debit to Cash and a credit to Cash Over and Short. D. A debit to Cash and a credit to Petty Cash Over and Short. E. A debit to Petty Cash and a credit to Cash.
Communicating Concisely Using A Positive Language Tom is the general manager at Glorious Solutions, a content development company. He was impressed with Stephanie's work and considered promoting her to the position of team leader. To judge her
leadership qualities, Tom decided to ask Stephanie to handle a sensitive issue at work and see how she performs. Tom wanted her to handle the case of Alan, a proofreader in the same company, who was on uninformed leave for two weeks. He asked Stephanie to send an email issuing Alan an ultimatum. Stephanie was not used to such situations and did not know how to handle it. She sought James's help. James is a team leader at Enumerations Corp, a multinational corporation, and a close friend of Stephanie. Being a team leader, James is used to handling such sensitive issues in a constructive manner. Discuss in detail the suggestions James made to Stephanie to reduce the sting from the sensitive message.
Jonas, a marketing professional who reports to you, believes that he is capable of meeting his $1 million sales goal this year (expectancy). And he would truly value the $10,000 bonus (valence) that he might earn as a result. In the past, your company has failed to pay out promised rewards. Therefore, in accordance with the expectancy theory, he is concerned-and hence demotivated-that
A. his bonus will not be sufficient to meet his financial commitments (instrumentality). B. the company will not follow through on its commitment to provide a bonus (instrumentality). C. his sales goal will be increased next year as a result of this year's success (instrumentality). D. he will significantly exceed his sales goal (instrumentality). E. he will run into problems later in the year, resulting in a sales shortfall (instrumentality).