When marketing to business customers, marketers have to understand the key characteristics of the business customer, and alter their marketing mix accordingly. For example, a business customer views _________ as the amount of investment necessary to obtain a desired level of return or savings. Moreover, the business customer demands ______________ before buying to be sure their needs are being met with the product.
A. price; good service
B. product; price discounts
C. place; product samples
D. distribution; product guarantees
E. price; detailed information
Answer: E
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