A __________ effect occurs when a speaker uses an appeal that runs in the opposite direction from the desired effect

a. roller coaster
b. bounce
c. boomerang
d. reverse


C

Communication & Mass Media

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Which of the following NOT TRUE regarding an op-ed piece? a. It is subjective writing designed to influence opinion leaders, sway publicopinion, and influence change in society

b. It is written by an expert on the subject. c. The author must support his point of view with facts and figures andsuggest a call to action. d. An op-ed piece is always written in response to an article that appeared inthe publication.

Communication & Mass Media

A question that outlines a specific scenario and asks the applicant to explain how she would respond is called a(n) ________ question

What will be an ideal response?

Communication & Mass Media

Distinguish between the following: convergence, divergence, and overaccommodation. Provide an example of a situation in which you have experienced or engaged in each of these forms of accommodation.

What will be an ideal response?

Communication & Mass Media

According to the text, when giving a speech, you are going to feel _________ than you look

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media