Which of the following should be done to increase the likelihood that social marketing programs will be successful?

A) Choose target markets that are the least ready to respond.
B) Promote multiple, doable behaviors in clear, simple terms.
C) Make it easy to adopt the behavior.
D) Adopt a soft sell approach, as opposed to attention grabbing messages.
E) Explain the benefits in an exaggerated manner.


C

Business

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Which of the following is not a requirement for disclaiming a warranty?

A. Inclusion of the word merchantability if merchantability is to be disclaimed. B. An explanation of why the warranty is being disclaimed. C. A conspicuous writing. D. Statutory authorization.

Business

The German civil-law tradition prevails in all of the following countries except:

A) Poland. B) Hungary. C) Czech Republic. D) Scandinavia. E) Germany.

Business

Outline the process of training and developing employees.

What will be an ideal response?

Business

Answer the following statement(s) true (T) or false (F)

1. Managers are concerned with problem solving and getting people to operate more efficiently while leaders are neither bound to structure nor to existing goals. 2. Having no control over the schedule is one of the characteristics of a manager’s job. 3. Globalization, complexity, and connectedness are three intricately related phenomena that define our global society today. 4. Corporate social responsibility refers to companies going beyond their bottom line and economic interests to engage in activities that include environmental sustainability

Business