Mobile research provides immediate feedback when a consumer makes a decision to purchase, consumes a product, or experiences some form of promotion.
Answer the following statement true (T) or false (F)
True
Marketers strive to engage respondents “in the moment” and mobile surveys are designed to fit into the brief moments of time that open up when a person waits in a line, is early for an appointment, etc. Mobile research provides immediate feedback when a consumer makes a decision to purchase, consumes a product, or experiences some form of promotion. See 9-4: The Growing Importance of Mobile Research.
You might also like to view...
Describe FAQs and other knowledge bases. How can these provide helpful customer service?
What will be an ideal response?
Briefly explain the various levels of marketing channels
What will be an ideal response?
Under the perpetual inventory system, the entry to record a purchase return would include a credit to which account?
A) Merchandise Inventory B) Purchases Returns and Allowances C) Accounts Payable D) Sales
The same asset can have different measurements for tax purposes, for financial reporting purposes, and for internal managerial decision-making purposes
Indicate whether the statement is true or false