Sam Reuter, marketing manager for Herbal Shampoo Company, has to choose one of three different proposed labels for a new herbal shampoo. How might Sam pretest the consumer response to the labels?
A. by preparing sample labels with graphics software and testing them on the Internet
B. by checking the labels of competitors
C. by putting a toll-free telephone number and website address on the product label
D. by setting up a video conference
E. by launching the product with new labels and evaluating the response
Answer: A
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Answer the following statement true (T) or false (F)
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