The Coca-Cola booth at spring break on South Padre Island is an example of:
A) sponsorship marketing
B) event marketing
C) specialty marketing
D) a cross-promotion
B
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Target and Kohl's have opened smaller-format stores designed to fit the needs of densely packed urban neighborhoods. This is an example of geographic segmentation
Indicate whether the statement is true or false
Intermodal transportation refers to the combination of two or more modes of transportation
Indicate whether the statement is true or false
Visual enhancements in a business document
a. are unnecessary when the writing is effective. b. distract from important information in long, complex documents. c. can be overused and create clutter. d. can be applied easily using word processing features.
A business ________ specializes in selling businesses.
Fill in the blank(s) with the appropriate word(s).