Visual enhancements in a business document
a. are unnecessary when the writing is effective.
b. distract from important information in long, complex documents.
c. can be overused and create clutter.
d. can be applied easily using word processing features.
D
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When you're staging mock interviews to polish your interview style, pay attention to
A) incorporating humor. B) how to take the lead during the discussion of your skills and abilities. C) keeping your answers short and to the point. D) keeping answers general enough to be sure they can be appropriate to almost any type of question. E) poise, manners and good judgement.
Which of the following statements is true about value pricing?
A) It is also known as penetration pricing. B) It gives customers more value than they expect for the price paid. C) It gives the seller most of the value—cost difference. D) It implies low price alone.
________ refer(s) to meaningful sets of marketing performance measures in a single display used to monitor strategic marketing performance
A) Field automation systems B) Market segments C) Market share D) Marketing dashboards E) Line extensions
Companies that promote sustainability practices like Starbucks, which has a stringent recycling program, or General Electric, which makes environmentally sensitive products, are practicing ________ marketing.
A. shotgun B. affiliate C. one-to-one D. predictive E. green