One form of direct-response advertising is when an infomercialĀ invites viewers to call in now to purchase.

Answer the following statement true (T) or false (F)


True

Direct-response advertising is an advertising message that asks the reader, listener, or viewer to provide feedback straight to the sender. This may be in the form of a request for information, a store visit, or an actual purchase.

Business

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Along with 50 other candidates, Paula applied for the position of analyst at Atticus Inc. Because Paula's profile stood out from other candidates' profiles, she was called for an interview in which she performed well. In the context of the steps involved in the selection process for recruitment, which step would most likely be taken next by the recruiter?

A. verifying Paula's qualifications through background checks B. sending Paula a job offer letter C. reviewing Paula's work samples D. negotiating salary and benefits with Paula E. getting Paula to sign the job offer

Business

Explain the criteria to be assessed when selecting a potential target market for export?

What will be an ideal response?

Business

Describe methods to improve employee engagement through performance management.

What will be an ideal response?

Business

When in the planning stage of writing, which of the following considerations is necessary?

A. who: intended readership B. when: timing of a message C. why: justification for a message D. all of these

Business