Which of the following is true for customer relationship marketing?
A) Competitors can often hack into CRM systems.
B) Building and maintaining a customer database requires a large investment.
C) It is very difficult to find and train database employees.
D) Long-term results of such systems are still unproven.
E) Focusing too much on databases separates a company from its customers.
B
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A(n) ______ program includes plans to help employees cope with stress, burnout, substance abuse, health problems, and family issues that influence job performance.
A. holistic wellness B. employee engagement C. counterproductive behavior D. employee assistance E. self-monitoring
A key issue in global organization is when to achieve balance between autonomy and integration
Indicate whether the statement is true or false
Andrian Bartello, a salesperson for Lamkin Office Products, develops a list of potential customers and evaluates them on the basis of their ability, willingness, and authority to purchase copy machines. This process is called
A. customer search. B. preapproach. C. customer evaluation. D. customer pre-approval. E. prospecting.
It is usually necessary for a firm to use a family brand rather than individual brands if it plans to offer products at different quality and price levels to different target markets.
Answer the following statement true (T) or false (F)