________ involves estimating the proportion of time spent by people and machines on activities, based on a large number of observations
Fill in the blanks with correct word
Work sampling
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In the ________ step of the market segmentation process, the marketer determines which demographics, lifestyles, and usage behaviors make each needs-based segment distinct and identifiable
A) segment "acid test" B) segment attractiveness C) segment profitability D) need-based segmentation E) segment identification
The need for unit pricing legislation is due to the existence of nonstandardized package sizes
Indicate whether the statement is true or false
Marketing research may be conducted by the entrepreneur or by an external supplier or consultant.
Answer the following statement true (T) or false (F)
A study examined CEOs who were running high technology starts ups, and also CEOs who were running more established businesses. This study gave the CEOs surveys that measured their psychological states in terms of being hopeful, optimistic, and resilient. It found that
a. The hopeful, optimistic, and resilient CEOs scored higher on transformational leadership, which in turn increased firm performance two years later b. Surprisingly, hope, optimism, and resiliency were not related to transformational leadership c. Although hope, optimism and resiliency increased firm performance, transformational leadership did not increase firm performance d. CEOs who were high on hope had lower firm performance due to their overly optimistic projections and market assumptions