When your AIDA message uses an indirect approach and is delivered by email, what are two goals to keep in mind as you write the subject line?
What will be an ideal response?
Answer: One challenge in this situation is to make the subject line interesting and relevant enough to capture reader attention. At the same time, however, you have to capture attention without revealing your main idea.
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The practice of charging a very low price for a product with the intent of driving competitors out of business or out of a market is called ______________.
A. status quo pricing B. predatory pricing C. price skimming D. penetration pricing
A company sold $12,000 worth of bicycles with an extended warranty. The company's experience is that warranty expense averages 2% of sales. The company should:
A. Consider the warranty expense a remote liability since the rate is only 2%. B. Recognize warranty liability when the company purchases the bicycles. C. Consider the warranty expense a contingent liability. D. Recognize warranty expense and liability in the year of the sale. E. Recognize warranty expense at the time the warranty work is performed.
Environmental scanning is mostly used
A. to gather information on market weaknesses. B. during the planning process to obtain information on opportunities and threats. C. to predict weather conditions in the agricultural sector. D. to determine triple bottom-line report data.
The ability of a non-centered process to meet certain quality standards is measured by its ________
Fill in the blank with the appropriate word.