Which of the following is a form of observation marketing research that uses data mining coupled with identifying Web surfers by their IP addresses?
A. Web community
B. behavioral tracking
C. online focus group
D. Channel M2
E. Web 2.0
Answer: B
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The research evidence shows that having power has strong effects on a person’s thoughts (cognitions), affect (emotions and moods), and ______.
A. abilities B. productivity C. performance D. behavior
Marcus is writing a persuasive message asking his employees to complete an online company survey. Which of the following suggestions should he follow when writing this message??
A) ?He should keep paragraphs long and detailed. B) ?He should use concrete nouns and active verbs. C) ?He should focus the spotlight on aspects that benefit the company. D) ?He should use a deductive outline.
Porter's five forces model is used to assess ________
A) industry structure B) market share C) internal competition D) life cycles of products
Wanger, Inc., manufactures and sells two products: Product G1 and Product F2. Data concerning the expected production of each product and the expected total direct labor-hours (DLHs) required to produce that output appear below: Expected Production Direct Labor-Hours Per Unit Total Direct Labor-HoursProduct G1800 9.0 7,200 Product F2800 11.0 8,800 Total direct labor-hours 16,000 The direct labor rate is $15.30 per DLH. The direct materials cost per unit for each product is given below: Direct Materials Cost per UnitProduct G1$100.50 Product F2$292.00 The company is considering adopting an activity-based costing system with the following activity cost pools, activity measures, and expected activity:Activity Cost PoolsActivity MeasuresEstimated Overhead
CostExpected Activity???Product G1Product F2TotalLabor-relatedDLHs$732,480 7,2008,80016,000Machine setupssetups 53,809 400300700Order sizeMHs 600,525 3,8003,7007,500 $1,386,814 The activity rate for the Labor-Related activity cost pool under activity-based costing is closest to: A. $1,981.16 per DLH B. $179.36 per DLH C. $45.78 per DLH D. $134.52 per DLH