After the advertising budget is determined, the next step in creating an advertising campaign is
A. creating the advertising message.
B. creating the advertising platform.
C. evaluating the advertising objectives.
D. executing the campaign.
E. developing the media plan.
Answer: E
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Comfort Foods Corporation makes and markets its products nationwide. To be considered socially responsible when making a business decision, Comfort Foods must take into account the needs of
a. its customers and the communityonly. b. its employees and owners only. c. its employees, owners, customers, creditors, suppliers, and the community. d. no one.
If a profit-oriented marketing manager doesn't know the exact shape of the firm's demand curve, marginal analysis
A. may be useful anyway because a profitable region usually surrounds the best price. B. suggests that the only sensible approach is to follow the market leader. C. is useless. D. will suggest the same price as break-even analysis. E. None of these answers is correct.
Kmart utilizes a strategy of moderate to low prices on large quantities of products and lower levels of service to stimulate a high turnover of inventory. Kmart offers a wide variety of different product lines. Kmart is an example of a:
A. factory outlet B. mass merchandiser C. convenience store D. franchising operation E. specialty store
According to Brooks' Law, adding more people to a late project ________
A) makes the project later B) decreases the overall cost C) requires decreased staff coordination D) increases the project's timeline