Which of the following is a step in the straight rebuy buyclass?
A) problem recognition
B) general need description
C) product specification
D) supplier search
E) proposal solicitation
C
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Answering the "who are our customers?" question by focusing on current customers is referred to as
a. marketing myopia. b. the tyranny of the served market. c. customer intimacy. d. bifocal vision. e. blue ocean strategy.
What does effective positioning involve?
What will be an ideal response?
Analysis of an executive summary of a report Read and analyze the following executive summary of a report written on the implementation of a secure intranet. Executive Summary Braden Inc, a small but growing manufacturing business, has been operating in
Indianapolis, Indiana, for ten years. Darren Russell, the president, considered the implementation of a website for the company. He had concerns about the cost to create and maintain an effective site. Russell established a team to study the possibility of setting-up a company website at an affordable cost. The team conducted research using primary and secondary research methods. Current literature was examined, and a survey was conducted through a Chamber of Commerce membership list of 50 small business owners of various companies in the metropolitan area that had a company website. The report discussed the following topics related to the initiation of a company website: (1) benefits to be gained, (2) challenges in development and maintenance, (3) projected costs, and (4) guidelines for getting started. Detailed conclusions of the study can be found in the full report. The study concluded that intranets have become extremely popular because of the various benefits they offer. Potential problems of intranets can be addressed with recommended security measures. Braden Inc should proceed with plans to establish a secure intranet. Required: Write a critical analysis of this executive summary and discuss the content as well as the writing style.
Lopez Corp uses the indirect method to prepare its statement of cash flows
Refer to the following information for 2017: 1. Long-Term Notes Payable, beginning balance, $85,000 2. Long-Term Notes Payable, ending balance, $71,000 3. Common Stock, beginning balance, $3,100 4. Common Stock, ending balance, $27,000 5. Retained Earnings, beginning balance, $76,000 6. Retained Earnings, ending balance, $120,000 7. Treasury Stock, beginning balance, $5,200 8. Treasury Stock, ending balance, $10,100 9. No stock was retired. 10. No treasury stock was sold. 11. During 2016, the company repaid $37,000 of long-term notes payable. 12. During 2016, the company borrowed $51,000 on a new note payable. 13. Net income for the year was $54,000. 14. Assume all dividends declared during the year were paid. What is the net cash flow from financing activities? A) $19,000 B) $9,000 C) ($14,000 ) D) $23,000