Clarity, relevance, distinctiveness, and consistency are factors that influence the ________ of the brand
value chain.
A) program multiplier
B) brand multiplier
C) market multiplier
D) customer multiplier
E) profit multiplier
A
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Benchmarking identifies ______.
a. the best practices used by other firms b. governmental standards that a company must meet c. international standards that a company must meet d. industry standards that a company must meet
The ______ is the relationship between two or more tasks that requires certain tasks to be done before others.
a. least priority relationship b. precedence relationship c. factor rating d. contingency relationship
One product strategy that creates increased involvement and affinity for the brand is___________________.
a. Market penetration b. Diversification c. Market development d. Product innovation
A report that lists a business's accounts and their balances, in which the total debit balances should equal the total credit balances, is called a(n):
A. General Journal. B. Account balance. C. Ledger. D. Trial balance. E. Chart of accounts.