Trademark law categorizes marks along a spectrum of ______, based on a mark's capacity to serve ______
A)suggestiveness, the characteristics of the service to which they relate.
B)fancifulness, the characteristics of the product to which they relate.
C)descriptiveness, a source-identifying function.
D)distinctiveness, a source-identifying function.
D
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The first part of a marketing strategy statement describes the ________ of a new product
A) planned price and distribution B) marketing budget C) marketing mix strategy D) target market, planned value proposition, and sales goals E) planned long-run sales and market share
Which of the following is an area in which sustainability has an impact?
A. the ability of manufacturer to take into account environmental aspects B. the ability of customer to buy the product C. the ability of customer to return the product D. the ability of manufacturer to increase the price
What are the two different categories for information type?
A. Analytical and analysis B. Transactional and analytical C. Transactional and analysis D. Analytical and productive
When the value of the U.S. dollar appreciates against another country's currency, we may purchase more of the foreign currency with the U.S. dollar.
Answer the following statement true (T) or false (F)