Which component of the marketing mix refers to the goods-and-services combination a company offers to its target market?
A) promotion
B) product
C) price
D) place
E) position
B
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In terms of foundations and frameworks for ethical guidelines, the philosophy of life that believes in maximizing pleasure and minimizing pain is:
A) utilitarianism B) individualism C) hedonism D) homeostasis
The extent to which a firm adjusts net income for changes in noncurrent assets and noncurrent liabilities in deriving cash flow from operations depends on the nature of its operations. _____ usually show an addback for deferred tax expense, whereas firms that _____ show a subtraction
a. Rapidly growing firms; have operating losses b. Firms that have operating losses; are profitable c. Profitable firms; have operating losses d. Firms that stop growing or that shrink; rapidly growing firms e. Rapidly growing firms; stop growing or that shrink
Poor goods and services designs can lead to all of the following except?
a. Costs due to warranty repairs b. Costs due to product returns c. Lost customers d. Enhanced brand equity
Which of the following are managerial implications of the resource based-view?
a) a. Overcoming disadvantages b) b. Realizing potential c) c. Self-understanding d) d. All of the above