In the BCG matrix, stars and cash cows require a similar level of investment of a company's resources
Indicate whether the statement is true or false
FALSE
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Narrative branding is based on deep metaphors that connect to people's memories, associations, and stories
Indicate whether the statement is true or false
LNG is a large multinational appliance manufacturer. The company gets raw materials from many vendors. In this case, LNG is characterized by ________.
A. very low threat of substitute products B. high bargaining power over its suppliers C. very low threat of new entrants in the market D. low bargaining power over its suppliers E. very high bargaining power over its customers
Savory Bean Company makes and sells a sweet espresso coffee beverage under the name "Sugar Sugar.". Tropic Roast, Inc, later markets a similar drink under the name "Sweet Sweet.". This is most likely
a. copyright infringement. b. patent infringement. c. trademark infringement. d. not infringement.
Not all firms are motivated by a need to grow.
Answer the following statement true (T) or false (F)