Which of the following concepts relates to separating the reporting of business and personal economic transactions?
A) Cost principle
B) Monetary unit assumption
C) Economic entity assumption
D) Objectivity assumption
C
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Although using sex in advertising no longer sells the way it used to and no longer has the shock value it had in the past, advertising in the United States and other countries contain more visual sexual themes than ever before
Indicate whether the statement is true or false
Which of the following is true about customer reactive strategies?
A) It refers to overreaction to customer demands due to limited competitor knowledge. B) It involves viewing each customer as having unique needs. C) It refers to addressing customer complaints quickly, to avoid escalations. D) It refers to advertising strategies aimed at encouraging positive customer reactions. E) It involves measuring and analyzing customer reactions to marketing strategies.
In Maslow's theory, after physiological needs have been satisfied the next need level is likely to be:
A) self-actualization B) psychological awareness C) freedom from danger D) worthiness in the eyes of others E) food and shelter
As a courtesy to her intercultural audience, Sabrina should speak slowly, use simple English and short sentences, and avoid jargon and clichés
Indicate whether the statement is true or false