Which of the following is true about customer reactive strategies?
A) It refers to overreaction to customer demands due to limited competitor knowledge.
B) It involves viewing each customer as having unique needs.
C) It refers to addressing customer complaints quickly, to avoid escalations.
D) It refers to advertising strategies aimed at encouraging positive customer reactions.
E) It involves measuring and analyzing customer reactions to marketing strategies.
A
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Shipping terms of_____________mean that the buyer pays shipping costs
Fill in the blank(s) with correct word
Which of the following statements about publicity is true?
A. Publicity always originates within a firm and is paid for by the firm. B. Publicity is designed to provide only positive information about a firm. C. Public relations is, in reality, a subset of the publicity effort. D. Publicity is used to generate news about a person, and not a product or service. E. Publicity is typically a short-term strategy.
Which method of evaluating capital investment decisions uses the concept of present value to compute a rate of return?
A. Payback B. Net present value C. Internal rate of return D. Unadjusted rate of return
Which of the following is one of three key factors that can influence ethical behavior?
A) transparency B) the capacity to cause harm C) communication style D) conflicts of interest E) cultural differences