The _________ model of persuasion suggests that people are persuaded by both logical appeals and by indirect factors, such as delivery and appearance
A) logical emotional
B) value attitudinal
C) elaboration likelihood
D) social responsiveness
Answer: C
Communication & Mass Media
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The loudness of a speaker's voice is called the ________
Fill in the blank(s) with correct word
Communication & Mass Media
The descriptive term for a company thatdominates production and distribution in an industry is __________
Fill in the blank with correct word
Communication & Mass Media
The purpose of a personal reference is to establish the speaker's authority over the audience
Indicate whether the statement is true or false
Communication & Mass Media
A speaker who lacks confidence in her or his argument should increase their use of sensory language and vivid imagery
Indicate whether the statement is true or false.
Communication & Mass Media