What do journalists strive for the most so they don't lose their readers' trust?

a) Accuracy
b) Efficiency
c) Simplicity
d) Clarity


ANS: a

Communication & Mass Media

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What are the implications of living in a diverse, multicultural society?

A) We can no longer discuss important issues and find common ground. B) It is more important than ever that we rise above our own selfish interests. C) We no longer face the same problems but a different, more subtle set. D) We do not share the same dreams and aspirations as our fellow citizens.

Communication & Mass Media

According to culture researchers Trice and Beyer, there are three conditions that give rise to subcultures (1993, pp. 176-177). Please list and briefly define each

What will be an ideal response?

Communication & Mass Media

From which of the following sources can music for radio commercials NOT be obtained?

a. station's music library b. generic commercial music library c. jingles from national advertiser's ad agency d. community orchestra e. original music produced locally

Communication & Mass Media

Humans desire to belong is learned and cultural

Indicate whether the statement is true or false.

Communication & Mass Media