Marcus decides that he wants to give a persuasive presentation on the topic of blood donation; however, he has never donated blood himself and doesn't plan to participate in upcoming blood drives. Marcus failed to consider what aspect of topic selection?
A. Consider your audience.
B. Consider the occasion.
C. Consider your experiences and interests.
D. Consider current events.
Answer: C
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When an audience strongly disagrees with you, you should
a. try to completely change their attitudes and beliefs. b. choose a modest and realistic goal for change. c. excite their emotions. d. tell them why they're wrong. d. gain their attention and interest.
An attitude is a “relatively enduring predisposition to respond ______.”
A. favorably B. unfavorably C. neutrally D. favorably or unfavorably
The process of researching, creating, refining, and promoting a product or service and distributing it to targeted consumers is
A) marketing B) public relations C) advertising D) promotion E) IMC
The statement "I don't want a person with disabilities working on our group project" is an example of
a) ethnocentrism. b) stereotyping. c) prejudice. d) discrimination. e) internalized oppression.