An attitude is a “relatively enduring predisposition to respond ______.”

A. favorably
B. unfavorably
C. neutrally
D. favorably or unfavorably


D. favorably or unfavorably

Communication & Mass Media

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Indicate whether this statement is true or false.

Communication & Mass Media

When one media company buys suppliers and/or distributors to create integration in the production and distribution of messages, there is:

a. a horizontal merger b. a vertical merger c. a conglomerate merger d. de-regulation

Communication & Mass Media

Barry Levinson's respect for his characters as evidenced in Rain Man is exemplified by his use of

a. telephoto lens b. long takes c. close ups d. all of the above

Communication & Mass Media

For a screenplay to function effectively, it is important for many readers to be able to _________________ what they are reading.  For motion pictures, viewers will understand the story through what they see and hear while watching, so the script needs to propose what is visible on the screen and heard through dialogue, sounds, and off-screen voices.  When we read a screenplay, the script must compel us to ________________the story taking place in front of us. 

A. recount B. say C. write D. visualize

Communication & Mass Media