You are the marketing manager of a company that sells indoor lighting fixtures. When developing the company's positioning strategy, you choose to position the company's offerings against the offerings of your competitors. What would you expect your competitors to do?
What will be an ideal response?
Students should identify the dynamic nature of competition and expect the competition will respond accordingly. Some competitors will retaliate. Others may simply choose a different position. Others might engage in legal action if they feel sufficiently threatened.
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What are the steps involved in developing effective marketing communications?
What will be an ideal response?
A polling machine has a mean time between failures of 408 hr and mean time to repair of 16 hr. In this case, the availability is ______.
A. 0.962 B. 0.900 C. 0.920 D. 0.890
Which of the beliefs below is not associated with psychological empowerment?
a. Meaningfulness b. Self-determination c. Competence d. Influence
Sustainable competitive advantage is what allows a firm to maintain and improve its _______ in a market against competitors in the long term.
a. competitive position b. profitability c. environmental sustainability d. corporate social responsibility