A marketing strategy that supports environmental stewardship, creating a differential benefit in the minds of consumers is called _____.
a. Green marketing
b. Cause marketing
c. Undercover marketing
d. Relationship marketing.
Answer: a. Green marketing
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In the BCG matrix, identify the category of products that are net users of cash because they need money to make product improvements to compete in the lucrative, high-growth segment
A) cash cows B) dogs C) stars D) problem children
You agree to make 24 deposits of $500 at the beginning of each month into a bank account. At the end of the 24th month, you will have $13,000 in your account. If the bank compounds interest monthly, what nominal annual interest rate will you be earning?
A. 7.62% B. 8.00% C. 8.40% D. 8.82% E. 9.26%
______ programs can help employees proactively choose to take action in anticipation of a transition in the future.
a. Mentoring b. Coaching c. 360-degree feedback d. Career development
The four-level PSSP hierarchy of needs includes
A. physiological needs, psychological needs, social needs, and financial needs. B. psychological needs, safety needs, social needs, and personal needs. C. physiological needs, psychological needs, safety needs, and personal needs. D. physiological needs, safety needs, personal needs, and social needs. E. psychological needs, financial needs, social needs, and personal needs.