In the BCG matrix, identify the category of products that are net users of cash because they need money to make product improvements to compete in the lucrative, high-growth segment
A) cash cows
B) dogs
C) stars
D) problem children
D
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Define integrated marketing communications. What makes it different from traditional promotions programs?
What will be an ideal response?
List some advantages and disadvantages of web-based learning.
What will be an ideal response?
Knowing the audience means to:
a. identify their ages, incomes, occupations, and gender. b. understand their perspective on the topic of the presentation. c. understand why the topic is important to them. d. All of the above.
For purposes of diversity jurisdiction in federal court, which of the following is true regarding a person's citizenship?
a. A person is a citizen of the state where that person has his or her legal residence or domicile, and there is no limit to the number of states in which a person may be a citizen so long as the person has a house in every state in which citizenship is claimed. b. A person is a citizen of the state where that person has his or her legal residence or domicile, and a person may be a citizen of only one state. c. A person is a citizen of the state where that person has his or her legal residence or domicile, and a person may be a citizen in a maximum of two states. d. A person is considered a citizen of the state in which a lawsuit is brought because the person automatically becomes subject to that state's laws.