Why should companies seek to recover potentially lost customers? What do studies show about the cost advantage of such recovery efforts?
What will be an ideal response?
A saved or recovered customer tends to be a better customer. Customer retention efforts return $2 for every dollar invested and recovered customers give companies more of their business after they have been recovered. Companies that do not aggressively work to recover lost customers miss a huge opportunity.
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A seller who seeks to determine if a customer is satisfied and has future needs is most likely engaged in:
A. transaction selling. B. customer satisfaction. C. technology selling. D. relationship selling. E. transfer pricing.
Comprehension questions are designed to stimulate entrepreneurs to think about their own understanding of the nature of the environment.
Answer the following statement true (T) or false (F)
Which of the following is true of a traditional certificate of deposit (CD)??
A. ?Money in traditional CDs must be kept at the issuing institution for a specified time period. B. ?Traditional CDs pay no periodic interest. C. ?Traditional CDs are repaid in installments by the issuing bank. D. ?Traditional CDs have a floating rate of interest. E. ?Traditional CDs are discounted when their market price is more than issue price.
With adjustable life insurance both the premiums and the face amount are adjustable
Indicate whether the statement is true or false