Which of the following is not a direct cost for a scooter manufacturer?
A. Grip tape.
B. Brakes.
C. Office rent.
D. Wheels.
E. Handle bars.
Answer: C
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Budgets for product placements and branded entertainment have increased for the following reasons, except:
A) a brand's appeal is stronger when it is shown in a nonadvertising context B) the perception of what others think of a brand is important to consumers C) seeing brands used in movies and television shows intensifies the desire to purchase the brand D) seeing the brand used by other people provides postpurchase reassurance for individuals who have already purchased the brand
Which of the following product offerings is intangible?
A) fish for an aquarium B) refillable ink cartridges for a computer printer C) a mink coat D) a meal at a fast-food restaurant E) a limousine ride
Leaders in organizations can communicate high expectations to followers by ______.
A. provide more autonomy B. treat followers equally C. providing lectures of the day’s expectations D. creating a warmer emotional climate
Email messages should be limited to one topic because
a. some computers cannot display longer messages. b. an email message should not contain competing ideas. c. the recipient might forget to respond to multiple points discussed. d. messages with multiple topics take too long to type.