Production coordination poses difficult problems in many regionalized organizations, which has led many companies to assign many specialized product managers who have line authority.
Answer the following statement true (T) or false (F)
False
Production coordination across regions presents difficult problems, as does global product planning. To alleviate these problems, managements often place specialized product managers on the headquarters staff. Although these managers have no line authority, they do provide input to corporate decisions concerning products.
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Which of the following did not contribute to the 2008 financial meltdown?
A. an increase in traditional 30 year mortgages. B. the packaging/bundling of traditional mortgages to be sold as investments. C. the issuance of high-risk/subprime mortgage loans. D. the speculative bubble related to housing demand drove up prices which proved to be unsustainable.
During which of the following stages of the business buying process is a buyer most likely to conduct a value analysis by carefully studying components to determine if they can be redesigned, standardized, or made less expensively?
A) proposal solicitation B) general need description C) order-routine specification D) performance review E) product specification
Congresswoman Sloan introduced a bill in the House of Representatives. If the bill is approved by the House committee specializing in that subject, the bill will go to
a. a Senate committee specializing in the subject matter of the proposed legislation. b. the full House. c. a Conference Committee made up of representatives of both the House and Senate. d. the voters of her state for approval.
A manufacturer of kitchen cabinets relies on timely delivery from its wood supplier in order to produce its products. The company would like to have its shipment of wood delivered all at once, but it often comes in multiple shipments. While this is not usually a problem and the manufacturer is generally happy with its supplier, it has found another supplier that will deliver the wood in one shipment. Because of this, the manufacturer has decided to switch suppliers. This is an example of how
A. the marketing concept does not work in all situations. B. it is impossible for a company to achieve a perfect order rate. C. unreasonable demands by a customer can lead to loss of sales. D. meeting a customer's expectations doesn't always lead to brand loyalty. E. relationship marketing is not effective at building brand loyalty.