The type of persuasive speech that seeks to alter the beliefs and judgments of an audience is called a speech to
a. actuate
b. convince
c. stimulate
d. describe
b
Communication & Mass Media
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Even when document distribution is delegated to others, the writer should double-check to make certain it has been successfully accomplished
Indicate whether the statement is true or false.
Communication & Mass Media
symbols can have multiple meanings, which can lead to misunderstanding.
a. true b. false
Communication & Mass Media
Reasoning from __________ makes a figurative comparison between case that are
essentially dissimilar. (a) analogy (b) parallel case (c) dilemma (d) definition
Communication & Mass Media
This media theory contrasts the others in one major way; it suggests the viewers have control and will attend to the media for their own purposes.
A. media richness theory B. social network analysis C. uses and gratifications D. diffusion of innovations
Communication & Mass Media