Which of the following are indirect channels?
A. distributors
B. brokers
C. systems integrators
D. resellers
E. all of the above
E
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The informal communication processes within the organization, including stories, jokes, and gossip, constitute which of the following?
A. retention B. equifinality C. cultural network D. synergy
Kristy's Decorations Inc is a firm that manufactures and sells Halloween decorations in Oakland. The firm starts heavily advertising its products during September and October, and sets up temporary shops in various neighborhoods during this period
After Halloween is over, the firm does not direct any messages to its target customers till the next year. In this example, Kristy's Decorations Inc uses which of the following marketing communications strategies? A) a distributed frequency strategy B) a gross frequency strategy C) an umbrella strategy D) a concentrated frequency strategy E) a heavy-up message strategy
The main advantage of co-branding is that a product may be convincingly positioned by virtue of the ________ involved
A) branding synergy B) increased advertising dollars C) multiple brands D) bundled package E) pure bundling
Financial and managerial accounting are similar in that both:
a. are useful for making decisions. b. are required by regulatory bodies such as the SEC. c. emphasize the organization as a whole. d. involve summarizing financial information. e. All of the answers are similarities.