Kristy's Decorations Inc is a firm that manufactures and sells Halloween decorations in Oakland. The firm starts heavily advertising its products during September and October, and sets up temporary shops in various neighborhoods during this period
After Halloween is over, the firm does not direct any messages to its target customers till the next year. In this example, Kristy's Decorations Inc uses which of the following marketing communications strategies?
A) a distributed frequency strategy
B) a gross frequency strategy
C) an umbrella strategy
D) a concentrated frequency strategy
E) a heavy-up message strategy
D
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Which of the following similarities is observed between tie and plurality decisions made by the U.S. Supreme Court?
A. The decisions can be appealed against in the U.S. Courts of Appeals. B. The decisions do not set precedent for later cases. C. The decision of the lower court is affirmed. D. New evidence and testimony are heard before making decisions.
Advertising is the most difficult part of the IMC program to evaluate for all of the following reasons, except:
A) a delayed impact of the ad B) consumers changing their minds while in the store C) the consumer price index changes D) brand equity considerations
A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the costs of distributing the product in the two countries. This phenomenon is called a(n) ________
A) opportunity cost problem B) market pricing problem C) tactical pricing problem D) price escalation problem E) transfer pricing problem
Discuss operating, investing, and financing cash flows in relation to the various stages of the product life cycle