________suggests that when listeners are confronted with a persuasive message, their responses fall into one of three categories:

a latitude of acceptance, a latitude of rejection, or a latitude of noncommitment.

Fill in the blanks with correct word


Social judgment theory

Communication & Mass Media

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Leo Burnett believed it was important to attract as many people as possible to an ad, whether or not they were in the target audience

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following organizational patterns is most commonly used for persuasive speeches?

A) topical B) time C) comparison/contrast D) cause-effect E) spatial

Communication & Mass Media

A _______ _______________ is managed by the individual and

is a lifelong series of changes, continuous learning, and blurs lines between personal and professional lives. Fill in the blank with correct word

Communication & Mass Media

"Josh was flopping like a fish on a line" is an example of ____

A) A metaphor B) An analogy C) A simile D) A mnemonic device

Communication & Mass Media