Leo Burnett believed it was important to attract as many people as possible to an ad, whether or not they were in the target audience
Indicate whether the statement is true or false
false
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One of the reasons early publicity firms didn't stay in business very long was a lack of credibility
Indicate whether this statement is true or false.
The "bubble" around us that marks the territory between ourselves and others is known as ________.
A. an emblem B. personal space C. a regulator D. an adaptor
In 1916, David Sarnoff sent his ideas on how to make radio a "household utility" to his superiors at American Marconi. This now-famous memo is called the
A. Orchestra in a Box Memo. B. Radio Network Memo. C. Network Radio Memo. D. Radio Music Box Memo.
What does geodemography do?
A) It describes why people live in different topographies. B) It describes the influence of weather on buying habits. C) It describes the effect of global warming on people's interest in media. D) It describes lifestyle breakdowns based on demographic characteristics and regions.