Franchise operations
A. currently account for about a third of all retail sales.
B. do not form chains.
C. generally have very loose ties between the franchisor and franchise holders.
D. account for about half of all retail sales.
E. are expected to decline in the future because the service sector of the economy is failing.
Answer: A
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For an exchange to occur, ________
A) at least two people or organizations must be willing to make a trade, and each must have something the other wants B) there must be one winner and one loser C) someone must make a financial profit D) the item must be tangible E) time utility must be created
Which sentence is expressed correctly?
A) Lee Hartzog wrote the chapter "Observing Native Cultures," which appeared in Communication for Global Markets. B) Lee Hartzog wrote the chapter Observing Native Cultures, which appeared in "Communication for Global Markets." C) Lee Hartzog wrote the chapter Observing Native Cultures, which appeared in Communication for Global Markets.
Generics PhotoIn the Generics photo above, the manufacturers of these products are concerned that their brand names will become generic. The legislation most likely to address this issue is the ________.
A. Sherman Antitrust Act B. The FTC Act C. Lanham Act D. Clayton Act E. Patent Act
The retail mall owner told the marketing researcher, "We have the option of staying open late twice a week or opening up an hour early every day. We need to know which will be most profitable since we cannot do both. The decision must be made in 11 weeks and we only have $10,000 budgeted for this research project." In which step of the marketing research process would the owner determine this budget and time frame?
A. develop findings and recommendations B. collect relevant information C. develop the research plan D. define the problem E. take marketing actions