Inside the packaging of a new bread machine she purchases, Ginger finds a paper stating, "All our products will be replaced within the first year if they fail to operate correctly. However, consumer misuse or abuse will effectively end this policy." This is a(n)
A. label.
B. set of instructions for use.
C. statement of guarantee.
D. implied warranty.
E. express warranty.
Answer: E
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Marketing strategy planning is difficult for marketing managers because:
A. they rarely know enough about the needs and attitudes of their target markets. B. other dimensions of the market environment may force changes in possible marketing mixes. C. proposed plans for each of the "four Ps" have to be blended together. D. competitors are usually trying to satisfy the same or similar needs. E. All of these alternatives are correct.
Production methods between capital- and labor-intensive methods are classified as intermediate technology.
Answer the following statement true (T) or false (F)
Before he executes his exit strategy, Arthur should:
A. understand why he wants out. B. make sure his heirs approve his exit strategy. C. find a hobby to occupy his time. D. plan his budget based on the sudden inflow of cash.
As the manager of a grocery store, you place chocolate and candy near the checkouts so that children will pester their parents to buy these products when parents are most distracted. What is this an example of?
a. Unethical marketing behavior b. Stakeholder manipulation c. Nudge economics d. Marketing economics