A(n) _____ is a desirable, exclusive, and believable advertising appeal selected as the theme for a campaign.
A. executional framework
B. creative message strategy
C. benefit
D. attribute
E. unique selling proposition
Answer: E
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Which theory below suggests that human performance is directed by conscious goals and intentions?
a. Goal setting theory b. Alderfer’s ERG Theory c. Herzberg’s two-factor theory d. McClelland’s acquired needs theory
Personal selling is worth more than it costs to firms.
Answer the following statement true (T) or false (F)
Gunes Corporation uses the weighted-average method in its process costing system. This month, the beginning inventory in the first processing department consisted of 800 units. The costs and percentage completion of these units in beginning inventory were: Cost PercentCompleteMaterials costs$10,600 65% Conversion costs$12,800 30% A total of 8,500 units were started and 7,400 units were transferred to the second processing department during the month. The following costs were incurred in the first processing department during the month: CostMaterials costs$142,100 Conversion costs$359,500 The ending inventory was 50% complete with respect to materials and 35% complete with respect to conversion costs.The cost of ending work in process inventory in the first processing
department according to the company's cost system is closest to: (Do not round intermediate calculations.) A. $61,227 B. $48,071 C. $122,453 D. $42,859
With a peer-to-peer LAN, a specialized server operating system is required
Indicate whether the statement is true or false