Why should public relations practitioners be aware of laws and legal principles?
What will be an ideal response?
• In the process of doing their work, practitioners may be held liable for uninformed or improper actions.
• No longer can they claim ignorance of the law, hoping that will be a valid defense.
• Practitioners must know broadly what laws can affect their practice, proceed cautiously, and seek advice to avoid legal problems.
• They need to be aware of First Amendment rights and responsibilities, and of issues related to privacy, libel, trademark, copyright, securities trading as well as censorship, especially on the Internet, as they prepare strategies and tactics.
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Which of the following items would most likely be purchased as an impulse item?
A. A pair of Italian boots B. A packet of chewing gum C. A smartphone D. A Waterford crystal vase E. A marketing textbook
The danger associated with remaining customer-led is that:
A) businesses may ignore unexploited opportunities. B) customer benefits may not be considered always. C) businesses might ignore core competencies when serving customers. D) the marketing programs would turn out to be outbound.
Which statement is accurate about communication apprehension?
a. It is common, but only in inexperienced speakers. b. Adrenaline affects speech delivery negatively. c. Anticipating a speech causes more anxiety than delivering it. d. Anxiety tends to increase after you begin a speech.
How does TQM differ from business process reengineering? Explain the value of striving for continuous improvement in processes and activities.
What will be an ideal response?