Scenario 13.2
Use the following to answer the questions.
Carly Brown needed to find a new company to prepare her tax return this year. Carly looked online to find information about any tax preparers in the area. She found the names and numbers of several accountants, as well as the popular H&R Block and Jackson Hewitt. Because Carly has a somewhat complicated financial situation, she decided on using an accountant rather than the two popular companies. Carly found the websites of three of the accountants, but the other two did not have websites. She visited the offices of the three accountants who had websites. The first office was in a somewhat "seedy" part of town, but had a nice interior and a receptionist. The second office was in a nicer part of town, but did not have any employees other than the accountant, and had old furniture and old carpet. The third office was all around in better condition, and Carly felt better about its accountant, so she decided on him.
Refer to . When Carly visited the accountants' offices and used the look of the surroundings, as well as the office furniture condition in her evaluation of the service business, she was most likely using the elements of the ____ dimension of service quality.
A. tangibles
B. reliability
C. empathy
D. assurance
E. responsiveness
Answer: A
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