Which of the following statements about personality is most accurate?
A. Personality is dynamic and typically changes several times as a person matures.
B. Personality is the energizing force that makes consumer behavior purposeful.
C. Most personality traits are formed during adulthood and don't change thereafter.
D. People with compliant personalities prefer lesser known brand names.
E. Most personality traits are inherited or formed at an early age.
Answer: E
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A. low-profit margin and many customers. B. broad needs and few customers. C. broad needs and many customers. D. high-profit margin and many customers. E. high-profit margin and few customers.
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