________ refers to the way people live, how they spend their time and money, and what activities they pursue.
A. Marketing mix
B. Market segmentation
C. Demographics
D. Lifestyle
E. Target marketing
Answer: D
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Which of the following is a true statement?
a. Under the articulated concept, accounting elements are defined using the revenue-expense approach rather than the asset-liability approach. b. The articulated approach severs the mathematical relationships between the balance sheet and income statement. c. Under the articulated approach, contributed capital, retained earnings, and unrealized capital adjustments are subclassifications of owners’ equity. d. Recent SFASs have advocated the non-articulated approach to financial statements.
If a firm is privately owned, and its stock is not traded in public markets, then we cannot measure its beta for use in the CAPM model, we cannot observe its stock price for use in the dividend growth model, and we don't know what the risk premium is for use in the bond-yield-plus-risk-premium method. All this makes it especially difficult to estimate the cost of equity for a private company.
Answer the following statement true (T) or false (F)
Miss Maiden's Bakery is a family-owned business with more than $1 million in annual revenues and six locations. At Miss Maiden's, decisions are sometimes slow in coming and top-level managers delegate very little authority to lower-level employees. Miss Maiden's is a(n) ____ organization.
A. centralized B. decentralized C. empowered D. marketing-oriented E. total quality management
Explain the reason behind having a Statute of Frauds and give arguments for and against having such a statute.
What will be an ideal response?