A gross rating point equals ________
A) reach multiplied by frequency
B) frequency multiplied by response
C) frequency multiplied by impact
D) impact multiplied by response
E) reach multiplied by response
A
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The formation and enlargement of the European Union have wide everlasting impact on marketing strategies and marketing mix. Discuss this giving example from member nations
What will be an ideal response?
A quasi contract can be best described as:
A. a contract where terms are stated orally only. B. an agreement that contains all but one of the basic elements needed to form an enforceable contract. C. contract-like duties imposed by the court to prevent unjust enrichment. D. a contract that has been fully performed.
Maxim Computer has a 10 percent of a $250 billion market. Maxim is the low-cost leader and realizes a 20% margin on sales, and marketing, sales, and administrative expenses equaling 10% of sales. What is Maxim's net marketing contribution?
A) $250 billion B) $25 billion C) $5 billion D) $2.5 billion E) $500 million
Who is responsible for internal controls within an organization?
a. The internal auditor. b. The external auditor. c. Management. d. The PCAOB.