Once a ________ is defined, the next step in positioning is for marketers to finalize the marketing mix
A) segmentation variable
B) competitive advantage
C) demographic strategy
D) customer relationship management system
E) concentrated target
B
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For short-term pricing decisions, absorption costing is an appropriate costing method to use.
Answer the following statement true (T) or false (F)
As long as the selling price is greater than the ________ cost per unit, some contribution can be made to cover ________.
A. variable; fixed costs B. total; expenses C. fixed; variable costs D. fixed; negative cash flow
Most category specialists use a predominantly ________ approach to customer service.
A. special attention B. hands-on C. self-service D. online E. personalized
Concurrent conditions arise when there is both a condition precedent and a condition subsequent.
Answer the following statement true (T) or false (F)