Telephone calls and mail surveys are examples of

A. impersonal referrals.
B. marketer-initiated contacts.
C. personal referrals.
D. customer-initiated contacts.


Answer: B

Business

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As a result of wearing cultural blinders, we are likely to ______.

a. assume that individuals from other cultures are different than we are b. complete more business deals c. assume that there are many similarities between ourselves and those who come from different cultures d. assume that there are no similarities between ourselves and those who come from different cultures and the business is unlikely to get done

Business

Environmental influences are considered those things that are outside the control of the leader’s capabilities. Describe why you think the authors of the skills model of leadership included environmental influences in the model.

What will be an ideal response?

Business

Jennifer has become the de facto leader of her group; she views herself as responsible for the groups accomplishments and has spurred individuals to action to make sure they meet their goals. What role has Jennifer adopted?

a. recorder b. information-giver c. initiator–contributor d. orienter

Business

A retailer's cash flow for a period corresponds to its sales revenue for the same period

Indicate whether the statement is true or false

Business