How have audiences crossed over to become not just readers, but producers of news content?
What will be an ideal response?
The proliferation of news sources in the social media era means that journalists can no longer dictate to readers what matters. Journalists must be more responsive to the audience’s interests and attempt to cater to those interests while still providing information that will have a real impact on their lives. In the case of viral news stories, audiences can participate in the production of news content by helping to signal to journalists when interest in a story has reached a critical mass that demands coverage and which angles the audience is most interested in. Journalists must still determine how to structure and present the information using traditional journalistic values, but audiences have a much bigger role in determining the amount and focus of coverage. Some citizen journalists may even participate in the construction of the story itself by providing raw footage or eyewitness accounts of a news event via social media.
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What step involves increasing brand awareness when creating stories and other content for an organization?
a. Identifying the primary reason for generating new content b. Usinghuman interest and emotional appeals to add interest c. Confirming that an idea has at least one value d. Finding topics and news hooks that align with the organization's goals
Leslea is a very supportive and respectful young woman who can always be counted on to lend an ear to a friend who needs relationship help. Leslea's social style is
a. aggressive. b. amiable. c. driver. d. giver
A humorous speech that makes a serious point is a roast
Indicate whether the statement is true or false
Alicia wants to describe her last vacation using narration. She should
A. talk about the looks, smells, and sounds of the place she visited. B. explain how the place she visited is different from her home. C. tell the main events of her vacation in order. D. identify the cultural attributes of the place she visited.