Which of the following approaches to budgeting is the ultimate in "advertising as a cost of doing business" thinking and is similar in spirit to the percentage-of-sales method?
A) affordability
B) experimentation
C) decision calculus
D) competitive parity
A
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Which of the following is an approach to message reinforcement that maintains awareness, reduces copy wear-out, and is cost-efficient?
A) benchmarking B) bundling C) pulsing D) cobranding E) brand encoding
Working drawings refer to ______.
A. assembly charts B. detailed instructions for all major parts of the product C. gozinto charts D. assembly drawings
Which of the following best describes the appropriate use of euphemisms?
a. Eliminate euphemisms because people can recognize such expressions for what they are--unpleasant ideas presented with a little sugar coating. b. Avoid euphemisms with excessive sugar coating and those that appear sarcastic. c. Use euphemisms whenever possible because they show your attempt to be polite and positive. d. None of the above describes appropriate use.
Incentive obstacles refer to situations where incentives offered to different stages or participants in a supply chain lead to actions that increase variability and reduce total supply chain profits
Indicate whether the statement is true or false.